Search engine optimization ~ SEO

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This page describes Search Engine Optimization (SEO) for phpYellow Pro Edition.

2,080,000 Google results for "php yellow"

We created the first "php yellow" pages in 1996. With SEO everybody claims to be an expert. But how could anybody know our software better than ourselves? We let our google stats speak for us: 2,080,000 Google results for "php yellow"

What is SEO?

SEO > Visitors > Sales

Search engine optimization (SEO) is the process of creating a web environment especially conducive to obtaining excellent indexing by major WWW search engines. SEO can help increase website visitors and boost your website sales.

Traffic and Traffic Conversion

Improving SEO increases traffic

The result of good SEO indexing is increased website traffic. This website traffic MAY be converted into sales. This document deals with improving your SEO environment - not the sales conversion afterwards.

Custom SEO sales conversion consulting

Many factors influence sales conversion. Each business and website has its own different and unique situation that calls for a corresponding unique sales conversion methodology. SEO sales conversion - making traffic into real sales - is not covered here, however we do offer customized individual consulting on SEO conversion for your website and business. Please contact us directly. Current rates apply. Of course, with a job well done this work can pay off 'in spades'.

Google is the defacto standard

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Google is the defacto standard for SEO results. Sure there are other search engines. If you look at your website statistics for referers you will see that for search engines Google takes the lion's share of the market. Deploy Google Analytics and see for yourself.

Google Analytics

Put this on your own site and see your traffic visually in near real-time. Sign up for Google Analytics and receive free Interactive Reporting & Customizable Dashboards:

http://www.google.com/analytics

Where to put Google Analytics in phpYellow?

There is an older and a newer analytics javascript. Use the new javascript. Put the code into the footer to create tracking for almost every page on your website. This is how to:


Directory
Copy and paste your Google analytics code into /directory/templates/footer.php right at the bottom.

Marketplace
If you also have the Marketplace put the same analytics code into marketplace/templates/footer.php

2 indexed pages are better than 1

Google will index your directory pages TWICE for each listing. For example if you have 1,000 listings then Google will spider 2,000 search result instances. Why this double indexing happens is a phpYellow trade secret.

How is phpYellow optimized 'out of the box'?

When your phpYellow site is installed it will get good Google indexing without any change. Certain elements have been introduced and refined over the years:
  1. file names
  2. page structure
  3. navigation
  4. robots.txt file
  5. category structure and category names
  6. other elements
The filenames, page structure, navigation, robots.txt file, category structure and category names and other elements are also setup to help Google and other search engines find their way around.

URL Rewrite Myth

It is a myth that applying a url rewrite scheme to phpYellow will improve Google SEO. It does NOT.

Google already indexes phpYellow better than any other directory software application. However if you insist on a url rewrite scheme we do offer these and other paid customization services to tweak your site just the way you want. Contact us for details and include the search url/s you see now along with the url/s you prefer to see. A URL rewrite will not improve your Google indexing. It will just change how the URL looks.

Step by Step phpYellow SEO

OK so you have phpYellow installed, now what?

Recommended Post Installation Procedures

  1. install Google Analytics
  2. edit each front end PHP page
  3. manually submit your site to Google
  4. submit your site to dmoz
  5. monitor your Analytics regularly and make changes as needed
  6. push the envelope with CN RSS Marketplace software

Install Google Analytics

Covered above.

Edit each front end PHP page

NEW! EZ SEO

WEBMASTER SEO PAGE OPTIMIZATION TOOL

When phpYellow code is made it is not known what market it will be used in. As a result the software is crafted to represent almost any market and not specifically your market. A typical phpYellow website fills a unique niche market. Therefore it makes sense to edit your website directory pages to reflect your specific niche market. This will result in a higher precision of your business products and or services which in turn will be indexed and ranked higher by Google. Edit each front end PHP page for: TITLE - use up to 500 words or more - even if you cannot see them
META KEYWORDS - reuse words from your title, remove stop words (and the & but etc.)
META DESCRIPTION - reuse words from your title

Make each page unique, and re-use the same words in the meta tags that you do in the title. Do this for /directory front end pages. Leave the /marketplace alone it has its own specialized SEO processing already and it works excellent as is. These are the core front end PHP /directory pages which can benefit from your precise SEO customization:
Customize your front end PHP pages for your niche market title and meta tags
  1. index.php
  2. recent.php
  3. /directory/index.php
  4. register.php
  5. advertise.php
  6. login.php
  7. top15.php
  8. /sitewide/contact/index.php
  9. /results/search_advanced.php
  10. link2us.php
  11. /modules/feedback/invite.php
  12. /docs/faq_customer.php
  13. /docs/privacy.php
  14. /docs/terms_of_use.php

tip: make a local backup of each page BEFORE you work on it.

If you always have a backup, then you can always restore to your last working state.

Manually submit your site to Google

After you have completed the SEO page customization above manually submit your URL to Google:

http://www.google.com/addurl/

Submit your site to dmoz

Most major search engines mix and match their own search results with entries in DMOZ.ORG. Spread yourself around with an entry in dmoz:

http://dmoz.org
and
http://www.dmoz.org/add.html

DMOZ entries are hard to get, but worth the effort.

Monitor & Adjust

Monitor your Google Analytics regularly. Cross check them with other stat programs your host may offer. Adjust your website environment - and in particular the page title and meta tags - based on their performance as seen in your statistics.

Push the envelope with CN RSS Marketplace

Optionally install and make regular posts in your CN RSS Marketplace. This software is designed to be a search engine magnet. Make frequent periodic (once a day or once a week for example) posts to the marketplace and ideally with each post link back to the directory or a listing in the directory. This will lead to a cumulative effect with SEO enhancement far greater than anything else you might do, paid or otherwise.

There is a reason we ship CN RSS Marketplace with the phpYellow Deluxe Package and you have just found out why. It is also a good news and resource publication tool, but arguably its best feature is the way it indexes so well with search engines. Google has been found indexing new posts on the Marketplace within 12 hours or less. When you link your post to a directory link or page then it helps drive even more traffic to your directory, and increases the search weight, search relevance, number of return links etc.

If Marketplace posts are made daily then it is almost guaranteed that Googlebot will index daily.

Summary

SEO is the process of optimizing your website to increase traffic. Google is the defacto standard for SEO. phpYellow Pro Edition receives excellent Google indexing 'out of the box'. You can enhance your SEO further by making the Step by Step customizations above. Periodically review your site statistics and adjust as needed. Optionally purchase our CN RSS Marketplace software and use it regularly to drive your traffic higher. Optionally purchase Sales Conversion consulting and other SEO services to complement your online efforts and convert your traffic into sales. Browse the web for additional reading, or contact us for details on our premium services.


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